{"id":2004,"date":"2022-06-15T12:00:35","date_gmt":"2022-06-15T10:00:35","guid":{"rendered":"https:\/\/lionmountain.pictures\/project\/porta-terraces-makeover\/"},"modified":"2023-02-03T17:40:54","modified_gmt":"2023-02-03T16:40:54","slug":"porta-terraces-makeover","status":"publish","type":"project","link":"https:\/\/lionmountain.pictures\/en\/project\/porta-terraces-makeover\/","title":{"rendered":"Porta \u2013 Terraces Makeover"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Hero&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#7CDA24&#8243; background_image=&#8221;https:\/\/lionmountain.pictures\/wp-content\/uploads\/2022\/06\/circle-background-pattern.png&#8221; custom_padding=&#8221;|||&#8221; animation_style=&#8221;zoom&#8221; animation_intensity_zoom=&#8221;4%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_padding=&#8221;|||&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;top&#8221; animation_intensity_slide=&#8221;3%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|500||on|||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;16px&#8221; text_letter_spacing=&#8221;3px&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_margin=&#8221;||45px|&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Social media campaign<\/p>\n<div id=\"gtx-trans\" style=\"position: absolute; left: 226px; top: -10px;\">\n<div class=\"gtx-trans-icon\"><\/div>\n<\/div>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;||||||||&#8221; header_font=&#8221;Montserrat|700|||||||&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_font_size=&#8221;60px&#8221; header_line_height=&#8221;1.3em&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_margin=&#8221;|||&#8221; animation_style=&#8221;fade&#8221; header_font_size_last_edited=&#8221;off|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1 class=\"tve-droppable\" data-css=\"tve-u-1779202f957\">Terraces Makeover<\/h1>\n<h3>in collaboration with &#8220;Wir sind Garten&#8221; and Porta Furniture<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Case Study Text&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;110px||30px|&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;3_4,1_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; animation_style=&#8221;fade&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||&#8221; text_text_color=&#8221;#353740&#8243; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.8em&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; animation_style=&#8221;flip&#8221; animation_intensity_flip=&#8221;20%&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>In the &#8220;Terrace Makeover&#8221; social media campaign, the goal was to showcase <a href=\"https:\/\/porta.de\/\" target=\"_blank\" rel=\"noopener\">&#8220;Porta&#8221; Furniture<\/a> garden furniture and garden decor collection.<\/p>\n<p>For this purpose <span>on the social media channels<\/span> of <a href=\"https:\/\/wirsindgarten.de\/\" target=\"_blank\" rel=\"noopener\">&#8220;Wir sind Garten&#8221;<\/a> and Porta Furniture, a terrace makeover raffle. This meant that the winner received a complete refurbishment of his\/her terrace with furniture, decoration and plants, and we as the production team documented the entire process on film and in photographs in reportage style.<\/p>\n<p><span>Television gardener R\u00fcdiger Ramme and design expert Katharina Kriebs were involved in the project.<\/span><\/p>\n<p>The resulting material was then used to produce various video and photo posts in different social media formats and published on the same channels with an appropriate content strategy.<\/p>\n<p>[\/et_pb_text][et_pb_gallery gallery_ids=&#8221;1872,1873,1874,1875,1876,1877,1878,1879,1880,1881,1882,1883,1884,1885,1886,1887&#8243; gallery_orderby=&#8221;rand&#8221; posts_number=&#8221;6&#8243; show_title_and_caption=&#8221;off&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_gallery][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||&#8221; text_text_color=&#8221;#747d88&#8243; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.8em&#8221; header_font=&#8221;||||||||&#8221; header_4_font=&#8221;Montserrat|600|||||||&#8221; header_4_font_size=&#8221;22px&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_margin=&#8221;||60px|&#8221; animation_style=&#8221;fade&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Production details<\/h4>\n<ul>\n<li><span style=\"font-size: 16px;\">1 day on-site production (photo &amp; film)<br \/><\/span><\/li>\n<li><span style=\"font-size: 16px;\">3-person production team on site (photo &amp; film)<\/span><span style=\"font-size: 16px;\"><\/span><\/li>\n<li><span style=\"font-size: 16px;\">Production of a total of 19 social media posts including a corresponding YouTube video in reportage style<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_divider divider_weight=&#8221;3px&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;50%&#8221; module_alignment=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_image src=&#8221;https:\/\/lionmountain.pictures\/wp-content\/uploads\/2022\/06\/Wir-sind-Garten.png&#8221; title_text=&#8221;Wir sind Garten&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_image src=&#8221;https:\/\/lionmountain.pictures\/wp-content\/uploads\/2022\/06\/Porta-Mo\u0308bel.png&#8221; title_text=&#8221;Porta Furniture&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#7CDA24&#8243; custom_padding=&#8221;110px|0px|110px|0px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row admin_label=&#8221;Quote&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Quote&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#353740&#8243; text_font_size=&#8221;24px&#8221; text_line_height=&#8221;1.8em&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; text_orientation=&#8221;center&#8221; max_width=&#8221;700px&#8221; module_alignment=&#8221;center&#8221; animation_style=&#8221;flip&#8221; animation_direction=&#8221;top&#8221; animation_intensity_flip=&#8221;20%&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>The resulting YouTube video in reportage style<\/h2>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#FFFFFF&#8221; divider_weight=&#8221;3px&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;50%&#8221; module_alignment=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_video src=&#8221;https:\/\/vimeo.com\/722251041&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; box_shadow_style=&#8221;preset1&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_video][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Other Recent Works Section&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#353740&#8243; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;110px||110px|&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row admin_label=&#8221;Service section title&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_margin=&#8221;||40px|&#8221; animation_style=&#8221;fade&#8221; animation_direction=&#8221;top&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; 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animation_intensity_slide=&#8221;4%&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Other projects<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_portfolio fullwidth=&#8221;off&#8221; include_categories=&#8221;all&#8221; show_categories=&#8221;off&#8221; show_pagination=&#8221;off&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; title_text_color=&#8221;#FFFFFF&#8221; text_orientation=&#8221;center&#8221; border_width_all_image=&#8221;6px&#8221; border_color_all_image=&#8221;#FFFFFF&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_portfolio][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=&#8221;on|on|on&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; 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collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; header_text_align=&#8221;center&#8221; header_3_text_align=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1 class=\"et_pb_module_header\">Do you want to work with us?<\/h1>\n<h3>Then let&#8217;s get to know each other!<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;2_5,3_5&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; 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